What’s The Point Of Being Smart If Nobody Understands What You Have To Say?
Digitalisation has radically changed the demands on communication - both positive and negative. A cyber attack, for example, can strike any company out of the blue and cause enormous damage within a very short time.
In such challenging situations, transparent and rapid communication is crucial to avoid compromising a company's reputation and valuable customer relationships and to limit the damage. Social media plays an important role here, because even negative information spreads in a few seconds and intensifies the effects.
I support you in the preparation and implementation of crisis communication strategies:
Preparation of crisis planning
Support in the event of a crisis
Active /passive cross-channel communication
«The most important Thing in communication is hearing what isn't said.»